Victor Rouve is a Paris-based art director, graphic designer, and type designer working at the intersection of fashion, music, beauty, and culture. In 2020, he co-founded W Studio, a full-service creative studio specializing in art direction and graphic design where he crafts visual narratives for brands and institutions seeking to express a distinctive identity. He has been exploring the creative potential of AI-generated imagery, integrating these tools into his work to expand his visual language and open new perspectives within editorial and artistic projects. His art director’s eye, developed over nearly ten years, now guides his photographic practice through AI, spanning fashion campaigns to still life, with a keen focus on light and composition to craft poetic images. Victor’s prompts and images are featured in Spells Volume 2.