IMPROMPTU studio is a creative practice exploring the intersection of generative AI, editorial art direction, and digital identity. Combining conceptual design with machine intelligence, the studio develops visual systems and brand narratives that resist aesthetic homogenization. Each project is approached as a process of research and experimentation, blending human intuition with algorithmic tools to create imagery that is both rigorous and unexpected. From custom-trained AI models to cohesive visual identities, IMPROMPTU studio crafts work that expands the possibilities of design and challenges conventional approaches to storytelling. IMPROMPTU studio’s prompts and images are featured in Spells Volume 2.