Dmytro Horeniuk is a designer and art director based in Barcelona. He previously ran a visual exploration studio called Jugoceania, where the creative process dictated the form, resulting in unique design pieces. Today, he leads his own fashion brand and consultancy, continuously exploring how AI and image-generation technologies can shape visual outcomes — from developing master prompts for brands to producing experimental prints and fashion prototypes. In his work, he explores a raw, contradictory state shaped by human nature — often balancing tension, imperfection, and beauty. Dmytro’s prompts and images are featured in Spells Volume 2.