Body Shop is a design studio based in Sausalito, CA. Guided by story, and with a background in industrial design, the team is interested in building general purpose products. They use AI tools as a way to surface new ideas, explore alternative ones, and increase the overall volume of possible avenues. In addition to industrial design, their work spans across visual identity, graphic design, product strategy, web identity, and branding, often bringing these together into cohesive, end-to- end systems. Body Shop’s prompts and images are featured in Spells Volume 2.